We were recently informed that the Canadian wireless carrier Rogers Communications would start blocking A2P, or “Application to Person” messaging on their network.
While Burner is fundamentally a peer to peer, aka “P2P” network, we are in this case being classified as A2P only because our service connects to the telephone network through the same kinds of partners that power things like your Uber App when it sends you verification texts or messages from your driver. The result of all this is that current Rogers customers are unable to receive incoming texts from our network.
The effects are as follows:
• Texts from any Burner customer to a Rogers customer will be blocked by Rogers, even if the Rogers customers in question would like to receive those texts
• Rogers Customers will be unable to receive verify codes to log into Burner.
• Incoming texts from all carriers, including Rogers, should work normally.
• Incoming and outgoing calls should work normally.
This decision by Rogers is obviously very disappointing for for us, and for you. It's also a big blow to the entire idea of open systems and a move that will have the effect of freezing out smaller players while the big guys try to keep the market to themselves. This kind of “cartel power” behavior has not only not worked in the past to slow down the growth of non-telco communications players like WhatsApp, but ironically it has probably helped them and will continue to do so. In our view, the best hope for the future of traditional telco networks is to embrace the kinds of innovation that startups like Burner and our peers can bring to the table.
If you are a Rogers customer, you likely will see impacts in other apps you use, not just Burner. Many other applications use A2P messaging for things like Two Factor Authentication, account verification, and many other innovative products built on top of the phone network. And of course many people use Burner and apps like ours to manage their online privacy, identity, and personal data, all of which will now be more challenging because of this unnecessary and unilateral change.
We, along with our peers in the industry, stand in direct opposition to this action and are working hard to mitigate the impacts listed above. In the meantime, you can contact Rogers at (855) 381-7835 and encourage them to reevaluate their policy.
Please contact our support team at firstname.lastname@example.org for more information.