It can be unsettling to watch a computer spit out your personal information before it even knows your name. Especially when the information appears in a terminal font, superimposed over a map of your area.
Burner came out of the idea that people needed better ways to manage their identity in different situations. But Will and Greg also wanted to make it a simple and intuitive product.
This great piece by Chris Messina puts a lot of context around why "unlisted" and "burner" identities makes sense -- and why we should all get used to these concepts