The Team



Greg Cohn

Prior to Ad Hoc Labs, Greg led strategy and business development for social and developer platforms at Yahoo!, where he worked on identity (OpenID, oAuth), Yahoo's Brickhouse incubator, and partnerships with Facebook, Google, Twitter, Zynga, and other industry leaders. Before Yahoo!, Greg was a key executive at several startups, including (sold to Orbitz) and Everyday Health. He began his career in book publishing and holds degrees from Penn and Oxford.

Will Carter

Will is a developer and a designer focusing on mobile experience, interaction, and product. Before Ad Hoc Labs, Will worked as the lead engineer and designer at Protohaus, prototyping mobile UI and UX for clients such as Samsung, Google, and Sony. Will was a Senior UX Researcher at Nokia, focused on Augmented Reality and next-generation mobile interactions. Will also founded Nodesnoop Labs, building iPhone apps for such clients as Sony, Disney, and Coke. He is a graduate of Brown University and USC's School of Cinema-Television, where he studied Interactive Media.


Chris O'Malley


Chris has built software that has been used by millions of people every day.  He has been a long-time developer for Apple platforms, starting with pro audio and continuing on to iOS. Chris led the mobile team at Grindr and oversaw a complete redesign of their iOS and Android clients.


Yeghishe Piruzyan


Prior to joining Ad Hoc Labs, Yeghishe was Lead Software Engineer at Whisper, helping the company scale its mobile app to millions of users, and is one of the few and proud engineers who has worked with Erlang in a production environment.  Previously Yeghishe was a senior software engineer at uSamp and Chegg, developing key parts of their software.


Ali Bagshomali


Before joining the Burner team, Ali was the co-founder and CEO of Falcon, a mobile navigation app focusing on walkable areas like colleges and festivals. While Falcon ended up along with the other 99% of failed startups, Ali learned a lot of valuable skills that he applies here as the Partnerships and Growth Manager. He holds a B.S. in Mechanical Engineering from UCLA, and is known to plan his year around music festivals, soccer games, and the new season of Game of Thrones.